A legacy ice fishing sonar company had a new owner driven to bring the company into the 21st century. I led the design of an ecosystem of products centered around a new live imaging sonar unit. As a team we brought 6 brand new products to market in two years, tackling the entire process including concept development, 3D modeling, prototyping, supply chain development, procurement, and packaging design.
Wood & Welds is a reinvention of how we shop for custom furniture. The intuitive and fun interface eliminates the need for back and forth communication between customer and furniture maker. The modern, elegant designs were developed for customization, durability, and sustainability.
Site Link: Wood & Welds
I designed and manufactured this pair of stacking bar stools that feature a flexible leather sling under the seat for safeguarding personal belongings while keeping them conveniently within arms reach. The Tatonka Stool, named after the buffalo leather used, is a solution designed for the "third place"; a public place where clientele spend several hours working, and often have bags or purses with them.
Triton is a DIY floor lamp that features three fluorescent tube bulbs that pass through over 200 lasercut wood pieces to produce a visually striking pattern of light. Instructions and necessarily files for building the lamp were posted to Instructables.com and the project was a finalist in the website's annual Epilogue Challenge.
Developed for the annual Formula-e competition at Art Center College of Design in Pasadena, California, Andross is a remote controlled car powered by a 16-foot rubber band. The rubber band is housed within an aluminum drive shaft and wound with a drill to provide the necessary power to complete the individual race events. Each Formula-e team was comprised of two graduate Industrial Design students from Art Center and one Design student from Pasadena City College.
Filtered water bottles typically require increased suction when drinking in order to pull the water through the drinking straw. Passive filter bottles require several hours to filter the water. Twist uses a plunger filter method to filter an entire bottle of water in seconds. The plunger shaft doubles as the straw and the unique form of the bottle causes the plunger to Twist as it is lowered into the bottle. It also provides a comfortable grip.
The Light Writer is an experimental X-Y gantry built from upcycled ink-jet printer parts (and a toy bus). It utilizes the ink cartridge carriage mechanisms to drive an LED around an XY plane. The stepper motors and LED are controlled by an Arduino running special G-Code software (typically used for CNC machines). Vector art is converted into G-Code commands and a long-exposure camera technique is used to capture the image drawn by the LED.
Supernova Showdown is a 2 to 4-person board game designed with a Space Western theme. Cowboy robots and cowboy aliens square off in a fight to claim uncharted galactic territory. I designed the board, pieces, cards, manual, ships, and gameplay. I worked with a concept artist from Dreamworks to develop the characters for the game. The board and pieces are made of lasercut wood and acrylic.
A mixture of sketches including pen, marker, and Photoshop renderings.
Joe has 10+ years of professional experience as a Visualization artist, modeling and rendering architectural and product concepts. His weapons of choice are Cinema 4D, Octane, Solidworks, Sketchup, and the Adobe Suite.
