A liquor store chain set out to create an experiential aisle within its Italian wine section. Along with fellow designers and strategists we developed a concept which felt like a classic Italian market, enhanced with new technology and combined with a digital shopping experience. The concept was brought into VR for presenting to stakeholders and testing with users.
Role: Concept development, sketching, 3D modeling, pitch deck development, VR user testing
A major retailer wanted to reinvent the baby section of their stores. I was part of a team that developed an omni-channel experience, including a physical display layout which broke away from the conventional aisles. The flow through the new layout mimicked the journey of the baby and new parent, and included interactive delighters for both kids and parents.
Role: Market research, user research, concept development, pitch deck development
A health insurance company had a local “retail” space where members could receive in-person help with insurance-related tasks (e.g. filing claims, choosing a plan). They were considering their options for streamlining a check-in process during the busy enrollment season. I recreated the physical space in 3D and conducted user testing in VR to test the efficacy of a check-in kiosk and additional signage.
Role: 3D modeling, VR experience development, VR user testing, research report production
I designed and manufactured this pair of stacking bar stools that feature a flexible leather sling under the seat for safeguarding personal belongings while keeping them conveniently within arms reach. The Tatonka Stool, named after the buffalo leather used, is a solution designed for the "third place"; a public place where clientele spend several hours working, and often have bags or purses with them.
Triton is a DIY floor lamp that features three fluorescent tube bulbs that pass through over 200 lasercut wood pieces to produce a visually striking pattern of light. Instructions and necessarily files for building the lamp were posted to Instructables.com and the project was a finalist in the website's annual Epilogue Challenge.
Developed for the annual Formula-e competition at Art Center College of Design in Pasadena, California, Andross is a remote controlled car powered by a 16-foot rubber band. The rubber band is housed within an aluminum drive shaft and wound with a drill to provide the necessary power to complete the individual race events. Each Formula-e team was comprised of two graduate Industrial Design students from Art Center and one Design student from Pasadena City College.
Filtered water bottles typically require increased suction when drinking in order to pull the water through the drinking straw. Passive filter bottles require several hours to filter the water. Twist uses a plunger filter method to filter an entire bottle of water in seconds. The plunger shaft doubles as the straw and the unique form of the bottle causes the plunger to Twist as it is lowered into the bottle. It also provides a comfortable grip.
Supernova Showdown is a 2 to 4-person board game designed with a Space Western theme. Cowboy robots and cowboy aliens square off in a fight to claim uncharted galactic territory. I designed the board, pieces, cards, manual, ships, and gameplay. I worked with a concept artist from Dreamworks to develop the characters for the game. The board and pieces are made of lasercut wood and acrylic.
A mixture of sketches including pen, marker, and Photoshop renderings.
Joe has 10+ years of professional experience as a Visualization artist, modeling and rendering architectural and product concepts. His weapons of choice are Cinema 4D, Octane, Solidworks, Sketchup, and the Adobe Suite.
